What is the purpose of an "alcohol awareness program"?

The primary purpose of an alcohol awareness program is to educate staff about responsible alcohol sales and consumption. These programs are designed to ensure that employees understand the legal responsibilities and consequences associated with serving alcohol. This education typically includes information on how to recognize signs of intoxication, the importance of checking IDs to prevent underage drinking, and the implications of over-serving customers. By equipping staff with knowledge and skills, these programs promote a safer drinking environment, minimize liability for establishments, and help in making informed decisions while serving alcohol.

The focus is not on preventing alcohol sales entirely, forming supplier partnerships, or promoting events, but rather on fostering a responsible approach to alcohol service that supports the welfare of both patrons and the business itself.