What does the "happy hour" law regulate?

The "happy hour" law specifically regulates the promotions offered on alcoholic beverages during designated times of day. This legislation is designed to ensure that discounts or special pricing on alcohol do not promote excessive drinking or public intoxication. By establishing these regulations, authorities aim to maintain public safety while allowing establishments the flexibility to offer competitive pricing during certain hours, typically when customer traffic is lower.

Promotions on non-alcoholic beverages, age limits for alcohol consumption, and the duration of service licenses, while all important aspects of liquor law, do not fall under the scope of what the "happy hour" law directly addresses. The focus remains largely on providing a structure for how alcoholic beverages can be marketed and sold, particularly during specified time frames where alcohol-related promotions are prevalent.